Visit Solihull’s Destination Management Plan

In 2024, Visit Solihull unveiled the Solihull Destination Management Plan (DMP), a strategic initiative aimed at boosting the borough’s thriving visitor economy. The DMP focuses on four key areas:

1. Packaging the Borough: Efforts are underway to ensuring that Solihull’s unique offerings are well-represented across the borough.
2. Local Retention: By encouraging local spending, the DMP seeks to retain economic benefits within the community.
3. Enhancing Visitor Experience: Visit Solihull is committed to improving the overall experience for visitors, from attractions to amenities.
4. Supporting Tourism Businesses: The plan includes targeted actions to assist businesses within the tourism industry, promoting their success.

Additionally, the DMP highlights Solihull’s dedication to diversity, inclusion, and sustainability

Read the full DMP here!